May 25th, 2010:

The Embrace Life [^] ad campaign for seat belts is a contrast to the graphic shock tactics normally employed for road safety messages.

The Sussex Safer Roads ad is intelligent and family friendly, but still manages to shock. This has been doing the rounds on Facebook recently, hopefully that will help spread the message a bit further; everyone needs reminding that there is no reason not to wear a seatbelt!

As far as I’m concerned this ranks up there with the Victorian Pictures of You [^] campaign.