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Advertising Campaign

Kangaroo Island Tourism Ad

The new Kangaroo Island television ad has a very catchy tune – but what is it? Well a little on and off Googling turns up the answer – Eddie Vedder’s Rise from the Into the Wild album. Looks like something to go on to my wish list.

South Australia - Kangaroo Island TV Ad

Run Rabbit Run Run

Tourism Victoria revisited the Flannagan & Allen classic “Run Rabbit Run” to promote the Yarra Valley.  It is beautifully shot in a country house setting amongst the vines, and the song is perfect for the setting.

I have always enjoyed the song.  But once it was pointed out how creepy the Hotelier is that made it even better.  


Is it just me, or is this guy out on a hunt?  Think “You will never leave” rather than the “You will never want to leave” tag line! 

I think it’s going to be a bit more than rabbit going in those pies.  Good work Tourism Victoria, much creepier than the last M Night Shyamalan movie I saw.

Pictures of You – Anti-Speeding Campaign

The Transport Accident Commission (TAC) has hit the airwaves again with another thought-provoking ad for TV and Radio.  It feature Angie Hart [^], from the early-90’s band Frente!, singing The Cure’s classic ‘Picture of You’:

I’ve been looking so long at these pictures of you
That I almost believe that they’re real
I’ve been living so long with my pictures of you
That I almost believe that the pictures are
All I can feel

Followed by the Voice Over:

Speeding drivers are the biggest killers on our roads
This is why you’re photographed when you speed
Slow down

The TAC has a history of shocking and thought-provoking advertising campaigns.  This three minute ad features Victorian families who have lost members to speeding related accidents.  They volunteered in the hope that they may save other families suffering the same loss as them.  There is a supporting website at telling some of the stories behind the add.  You can check the ad out for yourself on YouTube [^]

Source: [^], [^] & [^]