The Cure

The Transport Accident Commission (TAC) has hit the airwaves again with another thought-provoking ad for TV and Radio.  It feature Angie Hart [^], from the early-90’s band Frente!, singing The Cure’s classic ‘Picture of You’:

I’ve been looking so long at these pictures of you
That I almost believe that they’re real
I’ve been living so long with my pictures of you
That I almost believe that the pictures are
All I can feel

Followed by the Voice Over:

Speeding drivers are the biggest killers on our roads
This is why you’re photographed when you speed
Slow down

The TAC has a history of shocking and thought-provoking advertising campaigns.  This three minute ad features Victorian families who have lost members to speeding related accidents.  They volunteered in the hope that they may save other families suffering the same loss as them.  There is a supporting website at http://picturesofyou.com.au telling some of the stories behind the add.  You can check the ad out for yourself on YouTube [^]. 

Source: http://www.ihartangie.net/ [^], http://www.splendad.com/ [^] & http://www.duncans.tv/ [^]