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The Fifth Element

Cruel Hoax or Security Risk?

If you thought that marketing and advertising couldn’t possibly get any more intrusive, then think again!  I found this on  the larryfire [^] website.

US pizza company Papa Johns has come up with this new “direct marketing” gimmick that is sure to annoy the living daylights out of people.  It’s a security peep-hole attachment that makes it look as though a pizza delivery person is at your door.  No doubt they will be billing this as a world-first! 

Papa Johns PeepholePapa Johns Peephole Outside

Something similar has been seen before in “The Fifth Element” [^], where a bad guy takes a photo of the empty corridor outside Korben Dallas’ (Bruce Willis) apartment and puts it over the peep-hole and rings the doorbell.  So, I guess those creative advertising types are not that creative after all!

We are sure that we will soon reporting on the first legal action against Papa Johns where this device has been used in a doorstep mugging or home invasion!