The Embrace Life [^] ad campaign for seat belts is a contrast to the graphic shock tactics normally employed for road safety messages.
The Sussex Safer Roads ad is intelligent and family friendly, but still manages to shock. This has been doing the rounds on Facebook recently, hopefully that will help spread the message a bit further; everyone needs reminding that there is no reason not to wear a seatbelt!
As far as I’m concerned this ranks up there with the Victorian Pictures of You [^] campaign.
Speed Kills
Here at BrizBunny we are serious about speeding; and sometime a road safety campaign comes along that is worth mentioning. The town of Speed in North Western Victoria is now campaigning for supporters [^] on facebook to change it’s name to “SpeedKills”. All it takes is 10,000 likes.
The 45 people of Speed say “Too many people are killed or injured on our country roads. We’re fed up and want to do something about it.” They now have over 28,000 likes, so it looks as though there is going to be a new landmark sign on Victoria’s roads. Head on over to facebook and check out the videos they have up with locals explaining the campaign.