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Speed Kills

Speed Kills

Here at BrizBunny we are serious about speeding; and sometime a road safety campaign comes along that is worth mentioning. The town of Speed in North Western Victoria is now campaigning for supporters [^] on facebook to change it’s name to “SpeedKills”. All it takes is 10,000 likes.

Speed Kills

The 45 people of Speed say “Too many people are killed or injured on our country roads. We’re fed up and want to do something about it.” They now have over 28,000 likes, so it looks as though there is going to be a new landmark sign on Victoria’s roads. Head on over to facebook and check out the videos they have up with locals explaining the campaign.

Road Safety – Embrace Life

The Embrace Life [^] ad campaign for seat belts is a contrast to the graphic shock tactics normally employed for road safety messages.

Safer Roads

The Sussex Safer Roads ad is intelligent and family friendly, but still manages to shock. This has been doing the rounds on Facebook recently, hopefully that will help spread the message a bit further; everyone needs reminding that there is no reason not to wear a seatbelt!

As far as I’m concerned this ranks up there with the Victorian Pictures of You [^] campaign.

Pictures of You – Anti-Speeding Campaign

The Transport Accident Commission (TAC) has hit the airwaves again with another thought-provoking ad for TV and Radio.  It feature Angie Hart [^], from the early-90’s band Frente!, singing The Cure’s classic ‘Picture of You’:

I’ve been looking so long at these pictures of you
That I almost believe that they’re real
I’ve been living so long with my pictures of you
That I almost believe that the pictures are
All I can feel

Followed by the Voice Over:

Speeding drivers are the biggest killers on our roads
This is why you’re photographed when you speed
Slow down

The TAC has a history of shocking and thought-provoking advertising campaigns.  This three minute ad features Victorian families who have lost members to speeding related accidents.  They volunteered in the hope that they may save other families suffering the same loss as them.  There is a supporting website at telling some of the stories behind the add.  You can check the ad out for yourself on YouTube [^]

Source: [^], [^] & [^]